Linda Poole

NCAT Regenerative Grazing Specialist
From a recent paid press release covered through the Associated Press:

BOULDER, Colo., Jan. 11, 2022 /PRNewswire/ -- Land to Market, the world’s first verified sourcing solution for regenerative agriculture, today announced that more than 2.5 million acres of land around the world are being monitored for regenerative outcomes. Land to Market works directly with farmers, ranchers and other raw material producers using Ecological Outcome Verification.TM EOV is a scientific protocol that monitors whether management of the land is going beyond sustainability to continuously improve the entire ecosystem -- soil, water, air and animals.

Today, over a thousand products, from small brands to multinational corporations, have received the Land to Market seal, verifying that they are sourced from farms and ranches showing positive environmental outcomes through EOV.

“Today’s milestone signals the incredible momentum of regenerative agriculture. Brands are working with Land to Market and our network of farmers to help them address bold climate and environmental impact goals,” said David Rizzo, co-leader of Land to Market. “Land to Market will continue driving the industry towards a new paradigm of high-resolution supply chain transparency with net positive environmental outcomes. This is the answer innovative brands and the capital markets are looking for to help solve many global-scale challenges.”

Land to Market is a program of the nonprofit Savory Institute, which developed EOV together with Michigan State University, Texas A&M, Ovis 21, The Nature Conservancy and others.
 

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